Privacy policy
Privacy Policy
Last updated: July 17, 2026
This Privacy Policy explains how Avelon NYC, operated by AMLORE LLC (“Avelon NYC,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit our website, place an order, contact us, or otherwise use our services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with our store, we may collect the following information:
Information you provide directly
- Name
- Email address
- Telephone number
- Billing and shipping address
- Order and product information
- Account login information
- Messages sent through our contact form or customer-support email
- Return, refund, exchange, and customer-service information
- Marketing preferences
Payment information
Payments are processed by Shopify and other payment providers available during checkout.
We generally do not directly store complete credit or debit card numbers. Payment providers may collect and process payment details according to their own privacy policies.
Information collected automatically
When you visit or use our website, we may automatically collect:
- IP address
- Browser and device type
- Operating system
- Pages viewed
- Products viewed or added to your cart
- Referring website
- Approximate location
- Date and time of visits
- Website interactions
- Cookie and tracking information
Information received from third parties
We may receive personal information from service providers that help us operate our business, including:
- Shopify
- Payment processors
- Shipping and fulfilment providers
- Fraud-prevention services
- Marketing and advertising platforms
- Analytics providers
- Customer-support services
- Social media platforms
2. How We Use Personal Information
We may use personal information to:
- Process and deliver orders
- Collect and process payments
- Provide order confirmations and tracking updates
- Handle returns, refunds, exchanges, and cancellations
- Respond to customer questions
- Maintain customer accounts
- Prevent fraud, misuse, and security incidents
- Improve our website, products, and customer experience
- Measure website and advertising performance
- Personalize content and product recommendations
- Send marketing communications where permitted
- Comply with legal, tax, accounting, and regulatory obligations
- Enforce our policies and protect our legal rights
3. Marketing Communications
When you subscribe to our emails or otherwise agree to receive marketing communications, we may send you information about products, promotions, store updates, and special offers.
You may unsubscribe from marketing emails at any time by selecting the unsubscribe option included in the message or by contacting:
Unsubscribing from marketing communications does not prevent us from sending necessary order, account, shipping, security, or customer-service messages.
If we offer SMS marketing, telephone numbers provided for SMS consent will be used for the purposes explained when consent is requested. Consent to marketing is not a condition of purchasing from us.
4. Cookies and Tracking Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies.
These technologies may be used to:
- Keep the website and checkout functioning
- Remember your cart and preferences
- Protect the website from fraud
- Understand how visitors use the store
- Measure marketing and advertising performance
- Display relevant advertisements
- Improve website speed and functionality
Some cookies are necessary for the website to operate. Other cookies may be controlled through our cookie banner, privacy settings, or your browser settings.
Blocking certain cookies may affect website functions, including the shopping cart, account login, and checkout.
5. How We Share Personal Information
We may share personal information with trusted third parties when reasonably necessary to operate our store, including:
Shopify
Our store is hosted by Shopify. Shopify processes personal information to provide website hosting, checkout, order processing, security, analytics, and other e-commerce services.
Depending on the services and settings enabled for our store, Shopify may process information from customer interactions with our store, Shopify, and other Shopify merchants.
Payment providers
Payment information may be shared with payment processors, banks, card networks, and fraud-prevention providers to authorize and complete transactions.
Shipping and fulfilment providers
We may provide your name, delivery address, telephone number, email address, and order details to suppliers, warehouses, shipping carriers, and fulfilment partners so they can prepare and deliver your order.
Analytics, advertising, and marketing providers
We may share identifiers, device information, browsing activity, purchase activity, and marketing preferences with analytics and advertising services where permitted by law and based on your privacy choices.
Professional and legal services
We may share information with accountants, legal advisers, insurers, auditors, government agencies, courts, or law-enforcement authorities when reasonably necessary or legally required.
Business transfers
Personal information may be transferred as part of a merger, financing, restructuring, acquisition, sale, or transfer of all or part of our business.
We do not sell personal information for money. However, certain advertising, analytics, or data-sharing activities may be considered a “sale,” “sharing,” or “targeted advertising” under some United States privacy laws.
6. Data Sharing and Advertising Choices
Depending on your location, you may have the right to opt out of:
- The sale of personal information
- The sharing of personal information for cross-context behavioural advertising
- The use of personal information for targeted advertising
Where applicable, you may exercise these choices through the privacy or data-sharing opt-out page available on our website or by contacting:
7. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Complete transactions
- Maintain business and financial records
- Provide customer support
- Resolve disputes
- Prevent fraud and abuse
- Enforce agreements
- Meet tax, accounting, and legal requirements
Retention periods may vary depending on the type of information and the reason it was collected.
When information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal obligations.
8. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic storage method, or security system can be guaranteed to be completely secure.
Customers are responsible for protecting their account credentials and should contact us immediately if they believe their account or personal information has been compromised.
9. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of eligible personal information
- Receive a portable copy of certain information
- Object to or restrict certain processing
- Withdraw consent
- Opt out of targeted advertising or qualifying data sharing
- Appeal a decision regarding a privacy request
- Receive equal service without unlawful discrimination for exercising your privacy rights
To submit a privacy request, email:
Please include your name, email address, order number where relevant, and the type of request you are submitting.
We may need to verify your identity before completing a request. Where permitted, an authorized agent may submit a request on your behalf, but we may require proof of authorization.
Some requests may be limited or denied when retaining the information is required by law or reasonably necessary for fraud prevention, transaction records, legal claims, or other permitted purposes.
10. International Data Transfers
Our business, Shopify, and some of our service providers may process information in countries other than the country where you live.
When personal information is transferred internationally, it may be subject to the laws of the country where it is processed. We and our service providers take appropriate measures where required by applicable law.
11. Children’s Privacy
Our website and products are not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13.
A parent or guardian who believes that a child has provided personal information to us may contact info@avelonnyc.com to request its removal.
12. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, payment services, or other external services.
We are not responsible for the privacy, security, or content practices of third parties. We recommend reviewing the privacy policy of any third-party service you use.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, business practices, technologies, or legal requirements.
The updated version will be published on our website with a revised “Last updated” date. Where required, we may provide additional notice of significant changes.
14. Contact Information
For questions, concerns, or privacy requests, contact:
Business name: AMLORE LLC
Brand name: Avelon NYC
Email: info@avelonnyc.com
Telephone: +1 929-653-7122
Address: 30 N Gould St, Ste R, Sheridan, WY 82801, United States
Business hours: Monday–Friday, 9:00 a.m.–5:00 p.m. PT
Response time: Within one business day